Which of the following statements is True of the role of advertising in business markets?
A) Advertising is unsuitable for explaining a product's features.
B) Business marketers tend to spend comparatively more on advertising.
C) Business buyers consider advertising inappropriate for reaching them.
D) Advertisements can legitimize the company and introduce its products.
E) Salespeople generate leads through personal selling and use advertising for follow-up.

Question

Quizplus · Accepted Answer

Advertisements can legitimize the company and introduce its products to business buyers. While personal selling is typically more effective in business markets, advertising can still play a role in building brand awareness and credibility.

Which of the Following Statements Is True of the Role