Johnson Controls reached beyond selling climate-control equipment and components by selling the service of managing facilities in a way that optimizes energy use in heating and cooling. This is an example of providing ________.
A) facilitating services
B) a primary service package
C) value-augmenting services
D) service contracts
E) service warranties

Question

Quizplus · Accepted Answer

The service provided by Johnson Controls of managing facilities in a way that optimizes energy use in heating and cooling is an example of a value-augmenting service. Value-augmenting services go beyond the primary service package and add value to the customer experience.

Johnson Controls Reached Beyond Selling Climate-Control Equipment and Components by Selling