In marketing and sales communications,which of the following actions is considered legal when the claim is supported with objective evidence such as a survey or scientific study?
A)offering money-back guarantees
B)making implied claims that are deceptive
C)using bait-and-switch advertising
D)using a person's photograph without permission
E)excluding important information

Question

Quizplus · Accepted Answer

A)Offering money-back guarantees in persuasive messages is legal but is not enough to support a claim. You must be able to support your claims with objective evidence such as a survey or scientific study.

In Marketing and Sales Communications,which of the Following Actions Is