A news website wants visitors to make a donation to a children's charity for Christmas.The site places banner ads on every page to encourage donations.Some ads stress the need for donation,others explain how to donate.The site aims to have at least 5 percent of the visitors donate to the charity as a result of the campaign.Which of the following is the specific purpose of the campaign?
A)to inform visitors about the need to donate
B)to inform visitors about the ways in which they can donate
C)to persuade at least 5 percent of the visitors to donate to the campaign
D)to raise money for the children's charity by 15 percent
E)to raise awareness about the plight of children

Question

Quizplus · Accepted Answer

C)All business messages have a general purpose: to inform, to persuade, to collaborate, or to initiate a conversation. Within the scope of that general purpose, each message also has a specific purpose, which identifies what the message needs to accomplish. The specific purpose is stated as precisely as possible, even identifying which audience members should respond, how they should respond, and when.

A News Website Wants Visitors to Make a Donation to a Children's