To develop an effective survey questionnaire,add compound and leading questions so the answers are easy to analyze.

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To develop an effective survey questionnaire, avoid leading questions that could bias your survey. If you ask, "Do you prefer that we stay open in the evenings for customer convenience?" you'll no doubt get a "yes." Instead, ask, "What time of day do you normally do your shopping?" Also, avoid compound questions such as "Do you read books and magazines?"

To Develop an Effective Survey Questionnaire,add Compound and Leading Questions