In order to boost sales for its tablets,Zip Communications paid several students to carry the gadgets to college and talk to their friends and classmates about the great features of the product.What is the best criticism of Zip's decision?
A)It selectively misquoted information.
B)It failed to protect customer information.
C)It engaged in stealth marketing.
D)It violated a copyright.
E)It failed to respect others' privacy.

Question

Quizplus · Accepted Answer

C)Stealth marketing involves attempting to promote products and services to customers who don't know they're being marketed to, as is the case in this scenario.

In Order to Boost Sales for Its Tablets,Zip Communications Paid