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When Developing Bad News Messages About Transactions,what Do Many Firms

Question 41

Multiple Choice

When developing bad news messages about transactions,what do many firms include in an attempt to repair the relationship?


A) An element of apology
B) An explanation of what the customer should now expect
C) An explanation of what is being done to resolve the situations
D) An offer of a discount on future orders
E) An explanation of what type of performance can be expected in the future

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