Some direct marketers have been accused of taking unfair advantage of impulsive or less-sophisticated buyers.Television shopping channels and program-long _____ targeting television-addicted shoppers seem to be the worst culprits.
A)infomercials
B)telephone marketing
C)online social networks
D)mobile phone marketing
E)kiosk marketing

Question

Quizplus · Accepted Answer

Infomercials are program-length advertisements designed to appeal to viewers' emotions and encourage impulsive buying. They often target less-sophisticated buyers who may not be aware of the sales techniques being used. The other options do not necessarily target impulsive or less-sophisticated buyers to the same extent.

Some Direct Marketers Have Been Accused of Taking Unfair Advantage