What characteristic of niche sites makes the medium MOST appealing to marketers?
A)improved measurability of results and brand tracking
B)ability to reach a wide variety of demographics and purchasing patterns
C)ability to reach audiences of people with similar interests
D)commercial transaction capabilities
E)podcasting and vodcasting capabilities

Question

Quizplus · Accepted Answer

Niche sites are appealing to marketers because they allow for targeting specific audiences who share similar interests, making marketing efforts more focused and potentially more effective.

What Characteristic of Niche Sites Makes the Medium MOST Appealing