When a marketer pays a search engine such as Google for guaranteed indexing of a given website,this is known as ________.
A)paid inclusion
B)contextual search
C)paid listings
D)site optimisation
E)meta-tagging

Question

Quizplus · Accepted Answer

The term described in the question is paid inclusion, where a marketer pays a search engine to ensure guaranteed indexing of their website. Option A correctly identifies this term. Option B refers to a type of advertising where ads are displayed based on the context of the search query. Option C refers to paid advertising where the website appears at the top of the search engine rankings. Option D refers to optimizing a website to improve its visibility in search engine rankings. Option E refers to using meta-tags in website design to improve indexing by search engines.

When a Marketer Pays a Search Engine Such as Google