Which of the following promotion tools involves interpersonal interactions with customers and prospects to make sales and maintain customer relationships?
A)personal selling
B)advertising
C)E-commerce
D)publicity
E)public relations

Question

Quizplus · Accepted Answer

Personal selling involves face-to-face interactions between a salesperson and a customer or prospect, where the salesperson can address their specific needs and concerns, build rapport, and persuade them to make a purchase. This tool is particularly effective for high-involvement products, where the customer may require more information or guidance before making a decision.

Which of the Following Promotion Tools Involves Interpersonal Interactions with Customers