Which of the following is NOT a benefit of standardised global advertising?
A)lower advertising costs
B)greater global advertising coordination
C)higher appeal to varying demographics
D)consistent worldwide image
E)coordinated message between mass media outlets and online advertising

Question

Quizplus · Accepted Answer

Standardized global advertising may not necessarily have higher appeal to varying demographics as different cultures and regions may have different preferences and sensitivities. It may be necessary to tailor advertising messages to specific markets in order to resonate with local consumers.

Which of the Following Is NOT a Benefit of Standardised