When an international company is attempting to enter a less-affluent emerging market,_____ becomes a key element in the international marketing strategy.
A)advertising
B)price
C)cost
D)shipping
E)demand curves

Question

When an international company is attempting to enter a less-affluent emerging market,_____ becomes a key element in the international marketing strategy. 
A)advertising
B)price
C)cost
D)shipping
E)demand curves

Quizplus · Accepted Answer

Price plays a crucial role while entering less-affluent emerging markets as the consumers here are price-sensitive. The pricing strategies must be developed for maximum market penetration, and the company must be able to set an affordable price range.

When an International Company Is Attempting to Enter a Less-Affluent