Which of the following is an example of product modification?
A)Find new users for the product.
B)Find ways to increase usage among existing customers.
C)Find new market segments.
D)Create added product features or benefits.
E)Find new uses for the product.

Question

Quizplus · Accepted Answer

Product modification involves creating added product features or benefits, such as improving quality, design, or packaging. Finding new users, increasing usage among existing customers, finding new market segments, and finding new uses for the product are examples of market modification.

Which of the Following Is an Example of Product Modification