A product's position is the way the product is defined by the retailers who sell it to target markets.It is how the product is defined on important attributes-the place the product occupies in the retailers' minds relative to competing products.

Question

Quizplus · Accepted Answer

A product's position is the way the product is defined by consumers and how it occupies a place in consumers' minds relative to competing products, based on important attributes, not how retailers define it.

A Product's Position Is the Way the Product Is Defined