As You Like It Ltd customises its offers to each individual consumer.This practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________.
A)niche marketing
B)micromarketing
C)variable marketing
D)mass marketing
E)undifferentiated marketing

Question

Quizplus · Accepted Answer

Micromarketing is a marketing strategy that focuses on a specific group of consumers or small geographic region. It involves tailoring the marketing mix and product offers to match the unique needs and preferences of a particular group, which is the case with As You Like It Ltd customising its offers to each individual consumer. Niche marketing targets a specific segment of the market, while undifferentiated marketing offers the same product to all customers. Variable marketing involves adjusting the marketing mix to meet the needs of different markets, while mass marketing targets the entire market with a standardised product and marketing mix.

As You Like It Ltd Customises Its Offers to Each