Which of the segmentation strategies is most susceptible to changes in consumer market?
A)concentrated
B)mass
C)differentiated
D)undifferentiated
E)multiple-segment

Name: Which of the segmentation strategies is most susceptible to changes in consumer market? A)concentrated B)mass C)differentiated D)undifferentiated E)multiple-segment
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Question

Quizplus · Accepted Answer

Concentrated segmentation focuses on a single market segment, making it highly vulnerable to changes in consumer preferences within that segment.

Which of the Segmentation Strategies Is Most Susceptible to Changes