When a company identifies the parts of the market it can serve best based on common needs or characteristics the company decided to pursue,it is practicing ________.
A)concentrated marketing
B)mass marketing
C)market targeting
D)segmenting
E)differentiation

Question

Quizplus · Accepted Answer

Market targeting is the practice of identifying the parts of the market that a company can serve best based on common needs or characteristics and then pursuing those segments. Concentrated marketing and differentiation are strategies used within market targeting, but do not fully capture the concept on their own. Mass marketing is the opposite of market targeting, as it involves reaching the entire market with one product or message. Segmenting is a step in the process of market targeting, but is not the complete strategy.

When a Company Identifies the Parts of the Market It