Marketers call the decision-making unit of a buying organisation the ________.
A)business buyer
B)business-to-business market
C)supplier-development centre
D)buying system
E)buying centre

Question

Quizplus · Accepted Answer

The decision-making unit of a buying organization is commonly referred to as the buying centre. This group of individuals includes all those involved in the purchasing decision, from initiators and influencers to deciders and buyers, as well as gatekeepers and users. The buying centre is an important concept in business-to-business marketing as it helps marketers understand the complex dynamics of organizational buying behavior.

Marketers Call the Decision-Making Unit of a Buying Organisation the ________