The starting point of understanding how consumers respond to various marketing efforts is called the stimulus-response model of buyer behaviour.

Question

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The stimulus-response model is widely used in marketing and is based on the idea that marketing stimuli such as advertising or promotions will elicit a response from consumers in the form of a purchase or other desired behavior. This model is used to help marketers understand how consumers make decisions and how they can influence those decisions through marketing efforts.

The Starting Point of Understanding How Consumers Respond to Various