Applying ________,marketers can affect demand for a product by associating it with strong drives,using motivating cues and providing positive reinforcement.
A)subliminal advertising
B)social classes
C)learning theory
D)need recognition
E)cognitive dissonance

Question

Quizplus · Accepted Answer

Learning theory is the process of influencing consumer behavior by associating a product with strong drives, using motivating cues, and providing positive reinforcement. Through this theory, marketers can influence consumer behavior by creating positive associations with their products to increase demand. Subliminal advertising is considered unethical and often ineffective, social classes can affect demand but are not a tool for marketers to influence it, need recognition relates to the consumer's identification and evaluation of their needs, and cognitive dissonance is a mental discomfort that consumers experience when they hold conflicting beliefs or values.

Applying ________,Marketers Can Affect Demand for a Product by Associating