You have just identified the 'touch points' of the 400 best customers in your database.At this point,you want to manage detailed information about each of them to maximise customer loyalty.You should use customer relationship management (CRM).

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CRM is a strategy for managing interactions with customers and potential customers, with the goal of improving customer satisfaction, retention, and loyalty. It involves collecting and analyzing data about customers, and using that data to develop personalized marketing, sales, and customer service strategies. So, if you have identified the touch points of your best customers and want to manage detailed information about them to maximize loyalty, CRM is the appropriate tool to use.

You Have Just Identified the 'Touch Points' of the 400