Typically,customer information is buried deep in separate databases,plans and records of many different company functions and departments.To overcome such problems,which of the following should you try?
A)customer satisfaction measurement
B)more sophisticated software
C)customer relationship management
D)a marketing information system
E)decreased marketing intelligence

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) systems are designed to consolidate customer data from multiple sources and provide a comprehensive view of each customer's interactions with the company. By implementing a CRM system, companies can better manage customer information and improve customer service and retention.

Typically,customer Information Is Buried Deep in Separate Databases,plans and Records