The most important issue facing online researchers is the lack of a broad cross section of consumers who have access to the internet.

Question

Quizplus · Accepted Answer

The lack of a representative sample of consumers is certainly an important issue for online researchers, but it is not necessarily the most important issue. Other factors such as online privacy concerns, data quality and accuracy, and the changing digital landscape are also important considerations.

The Most Important Issue Facing Online Researchers Is the Lack