Marketing researchers usually draw conclusions about large groups of consumers by studying a small ________ of the total consumer population.
A)group
B)sample
C)population
D)target group
E)audience

Question

Quizplus · Accepted Answer

Marketing researchers often draw conclusions about large groups of consumers by studying a small sample of the total consumer population, rather than studying the entire population. This allows them to gather data more efficiently and economically, while still making informed decisions and predictions about the larger population.

Marketing Researchers Usually Draw Conclusions About Large Groups of Consumers