Which of the following is NOT a potential source for marketing intelligence?
A)competitors' garbage
B)competitors' products
C)competitors' sales data published in annual reports
D)primary data
E)discussions with purchasing agents

Question

Quizplus · Accepted Answer

Primary data is not a potential source for marketing intelligence as it refers to data collected directly by the company through research or surveys, rather than information gathered from external sources such as competitors.

Which of the Following Is NOT a Potential Source for Marketing