Marketers must weigh carefully the costs of additional information against the ________ resulting from it.
A)organisation
B)benefits
C)creativity
D)ethical issues
E)cost

Question

Quizplus · Accepted Answer

The sentence is referring to the costs and benefits of gathering additional information. Thus, the appropriate choice is B) benefits, as marketers must weigh the benefits resulting from additional information against the costs of obtaining it.

Marketers Must Weigh Carefully the Costs of Additional Information Against