The huge data sets generated by information generation,collection,storage and analysis technologies are referred to as _____.
A) Netnographics
B) Big data
C) Marketing analytics
D) Customer insights
E) Exploratory research
Correct Answer:
Verified
Q1: Marketing _ is the function that links
Q2: A marketing information system (MIS)consists of people
Q4: Which of the following statements is NOT
Q7: Which of the following best describes the
Q8: Good sources of marketing intelligence information include
Q9: Your firm faces determined marketing intelligence efforts
Q10: Despite the data glut that marketing managers
Q11: Customer needs and buying motives are typically
Q68: An effective MIS assesses information needs,develops needed
Q113: The real value of marketing research and
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