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A Marketing Program for a New Product Line Involves Emphasising

Question 69

Multiple Choice

A marketing program for a new product line involves emphasising experience over acquisition and uses a marketing pitch that is less overt than the company's previous programs.The marketing program is most likely designed to appeal to which of the following demographic groups?


A) Gen Xers
B) Non-traditional households
C) White collar workers
D) Millennials
E) Baby boomers

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