Media richness refers to
A)the extent to which a message is conveyed through information technology rather than human interaction.
B)the financial and emotional cost of transmitting a message from one person to another person within the same organization.
C)total profits of newspapers, television networks, and radio broadcasting companies within a society.
D)the data-carrying capacity of a communication medium.
E)None of the choices are correct.

Question

Quizplus · Accepted Answer

Media richness refers to the data-carrying capacity of a communication medium, which includes the ability to convey multiple cues (e.g. tone of voice, facial expressions) and provide immediate feedback. The richer the medium, the more effective it is for complex or ambiguous messages, while leaner media are better suited for simple and straightforward messages.

Media Richness Refers to