In a visual representation of the marketing process,which of the following should appear in the centre?
A)sales goals
B)profitable customer relationships
C)company objectives
D)customer retention rates
E)competitors

Question

Quizplus · Accepted Answer

The centre of the marketing process should represent the ultimate goal of marketing, which is to create profitable customer relationships. This means that the focus of the process should always be on attracting, retaining, and satisfying customers in order to generate revenue and sustain the business over time. While other factors such as sales goals, company objectives, customer retention rates, and competitors are all important considerations in the marketing process, they should be viewed as secondary to the primary goal of creating sustainable, profitable customer relationships.

In a Visual Representation of the Marketing Process,which of the Following