The BCG growth-share matrix classifies four types of SBUs.They are ________,________,________,and ________.
A)stars;moons;planets;galaxies
B)sales generating;profitable profits;resource-intensive;asset rich
C)stars;cash cows;question marks;dogs
D)growth;mature;declining;divestment
E)market penetration;market development;product development;diversification

Question

Quizplus · Accepted Answer

The BCG growth-share matrix classifies strategic business units (SBUs) as stars, cash cows, question marks, and dogs based on their market growth rate and relative market share. Stars have high growth and high market share, cash cows have low growth but high market share, question marks have high growth but low market share, and dogs have low growth and low market share. Option A is incorrect as it lists nonsensical types of SBUs. Option B is incorrect as it lists different criteria for classification. Option D is incorrect as it lists stages of the product life cycle rather than types of SBUs. Option E is incorrect as it lists different growth strategies rather than types of SBUs.

The BCG Growth-Share Matrix Classifies Four Types of SBUs