A team leader in charge of customer relationship management is planning strategies for improving the profitability of her firm's least profitable but loyal customers.She is also examining methods for 'firing' customers in this group who cannot be made profitable.To which of the following customer relationship groups do these customers belong?
A)butterflies
B)true friends
C)strangers
D)barnacles
E)None of the above.

Question

Quizplus · Accepted Answer

The customers in question are the least profitable but loyal, indicating that they are most likely "barnacles." The team leader is looking to improve profitability for this group but also considering the option of "firing" unprofitable customers, which is a strategy often used with barnacles.

A Team Leader in Charge of Customer Relationship Management Is