Which of these statements about information processing in decision making is FALSE?
A)Decision makers don't think through all of the possible alternatives and their outcomes.
B)Decision makers typically look at alternatives at the same time rather than sequentially.
C)Decision makers engage in a limited search for and evaluation of alternatives.
D)Decision makers compare each alternative against an implicit favourite.
E)Perceptual biases distort the selection and interpretation of information.

Question

Quizplus · Accepted Answer

Decision makers actually tend to consider alternatives sequentially rather than simultaneously. This is known as a "serial search" process. The other statements are all true.

Which of These Statements About Information Processing in Decision Making