During a meeting, senior executives of a consumer products company tackled the problem that they were late in detecting several consumer trends, such as the trend towards using see-through plastics in kitchenware. While trying to determine the source of this problem, one executive said:
A)The executive is engaging in groupthink.
B)The executive is being too creative.
C)The executive is acting as a devil's advocate when the situation calls for consensus.
D)The executive is engaging in escalation of commitment.
E)The executive is defining the problem in terms of a solution.

Question

Quizplus · Accepted Answer

The executive is defining the problem in terms of a solution by focusing on a specific instance (the trend towards using see-through plastics in kitchenware) rather than identifying the underlying issue of why they were late in detecting consumer trends in general.

During a Meeting, Senior Executives of a Consumer Products Company