The rational choice model of decision making is impossible to apply in reality because:
A)it assumes that human beings make decisions based on their emotions.
B)it ignores the fact that people evaluate their decision after an alternative has been chosen and implemented.
C)it assumes that people are inefficient and make decisions without rational thought
D)it ignores the fact that problems must be defined before alternatives are chosen.
E)it assumes that people are efficient and logical information processing machines.

Question

Quizplus · Accepted Answer

The rational choice model assumes that people are efficient and logical information processing machines. However, in reality, people are not always fully rational and can be influenced by emotions, social norms, and cognitive biases. Therefore, the rational choice model cannot be applied in its pure form in reality.

The Rational Choice Model of Decision Making Is Impossible to Apply