When marketers at Procter & Gamble selected the Millennials, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which step in the process of designing a customer-driven marketing strategy?
A)market segmenting
B)mass marketing
C)differentiation
D)targeting
E)positioning

Question

Quizplus · Accepted Answer

Selecting the Millennials as a target market for Febreze is an example of targeting, which is the step in the process of designing a customer-driven marketing strategy that involves evaluating the attractiveness of various segments and then selecting one or more segments to target with a tailored marketing mix.

When Marketers at Procter & Gamble Selected the Millennials, a Demographic