When a company identifies the parts of the market it can serve best and most profitably, it is practicing ________.
A)concentrated marketing
B)mass marketing
C)market targeting
D)segmenting
E)differentiation

Question

Quizplus · Accepted Answer

Market targeting involves a company identifying which parts of the market it can serve best and most profitably. This process comes after market segmentation and before product positioning.

When a Company Identifies the Parts of the Market It