________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.
A)Opinion leaders
B)Habitual buyers
C)Social networkers
D)Stealth marketers
E)Buzz marketers

Question

Quizplus · Accepted Answer

Opinion leaders are individuals within a reference group who are well-informed about products or services and are seen as credible sources of information. They have special skills, knowledge, personality, or other characteristics that make them influential in shaping the opinions and behaviors of others in their group.

________ Are People Within a Reference Group Who, Because of Special