According to your text, what are two current major public policy and ethical issues in marketing research?
A)child abuse and identifying sampling methods
B)intrusions on consumer privacy and misuse of research findings
C)misuse of research findings and locating valuable secondary data
D)selling of personal information to other firms and online secondary data
E)ethnography and the misinterpretation of it

Question

Quizplus · Accepted Answer

The text mentions intrusions on consumer privacy and misuse of research findings as two major public policy and ethical issues in marketing research.

According to Your Text, What Are Two Current Major Public