Which of the steps in the marketing research process includes the following: defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?
A)developing the research budget
B)choosing the research agency
C)choosing the research method
D)developing the research plan
E)comparing and contrasting primary and secondary data

Question

Quizplus · Accepted Answer

Defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings are steps involved in developing the research plan. Therefore, the correct choice is D. Developing the research budget, choosing the research agency, and choosing the research method are other steps in the marketing research process, but they are not relevant to the activities mentioned in the question. Comparing and contrasting primary and secondary data is a separate activity that may be part of the research plan development.

Which of the Steps in the Marketing Research Process Includes