Saturn is "a different kind of company, a different kind of a car"; the Hummer is "like nothing else." These statements reflect a firm's ________.
A)product portfolio
B)target markets
C)positioning
D)strategy
E)market niche

Question

Quizplus · Accepted Answer

These statements reflect the firms' positioning, which refers to how the company creates a unique image and identity for its products in the minds of its target audience.

Saturn Is "A Different Kind of Company, a Different Kind