If Under Armour, the successful maker of moisture-wicking shirts and shorts, considered introducing a line of Under Armour fitness equipment, the company would be considering ________.
A)marketing controls
B)market development
C)diversification
D)market penetration
E)product adaptation

Question

Quizplus · Accepted Answer

Diversification involves expanding a company's product offerings into new markets or industries. Under Armour would be diversifying by introducing a line of fitness equipment, which is not currently part of its product offerings.

If Under Armour, the Successful Maker of Moisture-Wicking Shirts and Shorts