Market-skimming pricing is practiced by companies that set a low initial price in order to get their 'foot in the door' quickly and deeply,attract a large number of buyers quickly and win a large market share.

Question

Quizplus · Accepted Answer

Market-skimming pricing is actually the opposite - setting a high initial price to capitalize on the willingness of some consumers to pay a premium for a new or unique product, then gradually lowering the price to attract more price-sensitive consumers.

Market-Skimming Pricing Is Practiced by Companies That Set a Low