According to marketing theory, growing share of customer is certain if you build the best product in the market.

Question

Quizplus · Accepted Answer

While building the best product in the market is important, there are many other factors that can influence the growth of the share of customer, such as effective marketing, competitive pricing, customer service, and distribution strategies. Therefore, building the best product alone is not a guarantee for growing share of customer.

According to Marketing Theory, Growing Share of Customer Is Certain