Which one marketing management concept, if the only one adopted, can lead manufacturers to develop marketing myopia?
A)customer-driven marketing
B)customer-driving marketing
C)societal marketing
D)selling
E)product concept

Question

Quizplus · Accepted Answer

The product concept is the marketing management concept that can lead manufacturers to develop marketing myopia if it is the only one adopted. This concept focuses solely on improving the quality of the product without considering the market demand and customer needs. Manufacturers may become too inwardly focused on their product and fail to see the bigger picture of satisfying customer needs and delivering customer value. As a result, they may miss opportunities to adapt their product to changing customer preferences and market trends.

Which One Marketing Management Concept, If the Only One Adopted