Interactivity in the context of e-commerce can be described as the:
A)ability to physically touch and manipulate a product.
B)complexity and content of a message.
C)ability of consumers to create and distribute content.
D)enabling of two-way communication between consumer and merchant.

Question

Quizplus · Accepted Answer

Interactivity in the context of e-commerce refers to the ability of consumers to engage in two-way communication with the merchant. This can include features such as live chat, social media integration, and personalized recommendations. Ultimately, interactivity helps to create a more engaging and personalized shopping experience for the consumer, which can lead to increased customer loyalty and sales.

Interactivity in the Context of E-Commerce Can Be Described as The