Which of these is NOT a rule for using product positioning as a strategy-implementation tool?
A) Look for the hole or vacant niche, a segment of the market currently not being served.
B) Do not serve two segments with the same strategy.
C) Position yourself in the middle of the map, if you are one of only two competitors.
D) Position yourself in the middle of the map, if there are more than two competitors.
E) All of these are rules for using product positioning as a strategy-implementation tool.

Question

Quizplus · Accepted Answer

The correct strategy for positioning when there are more than two competitors does not necessarily involve positioning oneself in the middle of the map. Effective positioning depends on identifying unique value propositions and differentiating oneself from competitors, which might not always mean being in the middle.

Which of These Is NOT a Rule for Using Product