Research suggests that an individual's response to loss is ________.
A)about the same as response to gains
B)more intense than his or her response to gains
C)strongest when he or she is a consistent loser
D)strongest when he or she is a consistent winner

Question

Quizplus · Accepted Answer

Research shows that individuals tend to respond more intensely to losses than to gains, a phenomenon known as loss aversion. This may be due to the evolutionary importance of avoiding and responding to potential threats or negative outcomes.

Research Suggests That an Individual's Response to Loss Is ________