In China, Dell had to find a meaningful interpretation of "direct sales." A literal translation results in zhi xiao which is the Chinese term for "illegal pyramid marketing schemes." To counteract the negative connotation, Dell's sales representatives began using the phrase zhi xiao ding gou, which translates as:
A)direct orders.
B)direct marketing.
C)pyramid orders.
D)pyramid scheme.
E)direct shipping.

Question

Quizplus · Accepted Answer

The phrase zhi xiao ding gou translates as "direct orders" and is a more appropriate interpretation of "direct sales" in China. It avoids the negative connotation associated with "illegal pyramid marketing schemes."

In China, Dell Had to Find a Meaningful Interpretation of "Direct